Challenge
To design a culinary heritage book that seamlessly blends the nostalgic charm of yesteryears with a modern and enticing aesthetic. The visual presentation should capture the essence of the culinary heritage through vibrant imagery, descriptive narratives, and informative sidebars that delve into the history and significance of each recipe.
Art Direction · Photography · Editorial Design · Publication
Concept:
In the vibrant tapestry of Indian cuisine, few dishes can match the sheer boldness and exuberance of chaat. It's a food that transcends boundaries, defies categorisation, and thrives on the cacophony of flavours and textures it embodies. Chaat is not just a culinary delight; it's a journey, a celebration, and a connection to the heart and soul of India.
This coffee table book is a tribute to the enchanting world of chaats, those irresistible street snacks that have captured the imaginations and appetites of millions. From the serene ghats of Varanasi to the historic lanes of Lucknow the aroma of chaat permeates every corner of India.
Whether you're a seasoned chaat connoisseur or a newcomer to its enchanting world, this book invites you to savor every page, celebrate every bite, and embrace the chaotic beauty of India's street food culture.
Art Direction for the photoshoot
Printed Book with the sleeve
Book spreads
THANK YOU
