Challenge
NEW BLOOD 2024 BRIEF (case boards sent for entry)
Create a campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app. Single objective of creative: Portray Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
Advertising · Strategy · Collateral design · Integrated Campaign · Copy writing
THANK YOU
